The web-site alp.com.ua, created in 2002, for the years of its existence has evolved from the shop-window of online-store «The Climb» into a successful and self-sufficient project of e-commerce. At the moment (2018) alp.com.ua with an average attendance of more than 80,000 users per month is confidently among the five most popular Ukrainian online sports goods stores.
One of the key factors for the success of the site is an impressive catalog of goods – more than 10,000 titles, which is divided into 7 thematic sections for the convenience of users:
- Tourism and mountaineering - bivouac equipment and climbing «hardware»
- Clothes and shoes – a complete set, from sandals to mountaineering shoes, and from thermal underwear to puffs
- Diving and underwater hunting – masks, fins, pipes, neoprene diving suits, diver regulators and compensators, underwater lights, underwater guns
- Devices – action cameras, GPS-navigators, watches, protected telephones and smartphones
- Bicycle tourism – bicycles, spare parts, bike equipment
- Water tourism – kayaks, canoes, catamarans, equipment of water sportsmen
- Winter sports – skis, snowboards, snowshoes, masks and helmets
In addition to the product catalog, the site contains a powerful news and information section and forum. In this section, in addition to reports of new acquisitions, promotions and sales, regularly there are reviews of new equipment, reports on competitions and travels.